How do people find products or services? They ask their friends and family or the internet. When looking for legal services 1 in 3 people will search the internet to find one instead of asking friends and family. However, similar to those who looked on the web first, the people who got referrals from family and friends will go to the internet to review those recommendations.
How you are perceived through the eyes of the consumer or a potential client can be the beginning or end for your firm.
What does this all have to do with your law firm? EVERYTHING
Why is it Important for Me to Know what My Potential Clients are Finding Online?
Do you know if you’re managing your brand? Yes, even law firms have brands. Brand reputation and reputation management is a crucial part of a businesses survival.
What is Brand Reputation?
Brand reputation is how a consumer sees a particular brand. Those with a good reputation means that there is trust built between the consumer and company and that they feel good about using your service.
On the other hand those reputations are on the unfavorable side because those who seek services in your industry are less likely to purchase or utilize your company.
Lastly, those who have no brand management tactics or use online reviews and referrals simply don’t reach the main pages of online search engines. This means that other companies who devote time to managing their brand online will gain your potential clients and that is not what you want to happen.
How Reputation Management Computes to Clients
If you’ve ever searched for a product or service, you will see reviews and star ratings and you will most likely choose the ones with multiple reviews and high star ratings.
This is the key to getting clients when they search for legal services online.
Clio’s MaxDiff Analysis found that a firm that has good reviews/recommendations is the number one reason that makes them hireable in the eyes of the consumer. Similarity the number one way a law firm computes to running a successful firm is based on getting clients to review and refer them. At the end of the day, satisfaction drives a firm’s success.
If your firm pops up on the search engine with no reviews or stars and is listed next to a firm with hundreds of reviews and a 4 star rating, which one do you think the client will end up choosing?
When clients leave reviews they help you build your brand reputation online and help build trust with future clients. These reviews are also considered “trustworthy” by future clients because they came from outside of the company.
So how do you get your clients to leave reviews and feedback on your firm?
Let us help with that.
How LawHustle can Help You with Reputation Management
At LawHustle, our mission is to provide you with the tools to build your brand and reputation online by using the automation and client-centered systems focused on the the 3 core values of reputation, trust and open communication.
We are the all-in-one digital support service for law firms. We offer automated system solutions, next-gen lead generation systems and support for law firms looking to grow and expand their business.
Sometimes it’s hard to get a client to leave a review after they’ve utilized your services and we’re satisfied with the results. Leaving reviews on different sites can become cumbersome and sometimes they don’t even realize how important reviews can be to future clients (even though that’s how they found your firm)! We offer solutions to help you get the positive reviews from clients in a simple and easy way.
To learn more about LawHustle and the invaluable services we offer, visit our website and book a call today!